See how Cobalt's eCommerce Workshops can help increase your internet ROI. Please fill out the form below to let us know which workshop(s) you're interested in. For more information on eCommerce Workshops or onsite dealership training call 1-800-208-8681.
What you will learn:
Effective email responses for customer inquiries.
Strategies specific to the sales culture of your dealership.
Recognizing and applying incentives proven to motivate customers.
Understanding how customers use online research.
Proven steps in developing a marketing message that will drive traffic to your dealership.
"Cobalt's training seminars provide much-needed information for our team members. Not only do we learn of the latest trends and expectations in automotive online retailing, but we also get a much-needed refresher course on getting "back to basics". Our dealership group's best practices have been built upon the foundation of knowledge that we have received from Cobalt's team of expert trainers."
Suzanne Castaneda Director of Marketing and Communications Penske Motor Group
All workshops begin at 9 AM and end at 4 PM, with a Continental Breakfast served just prior, at 8:30 AM.